Call +1 352 303 7909 NOW for information or to book your hunting and fishing adventure of a lifetime!

The Legacy

Fifty plus years ago at age six, “HR” Ross shot his first bow, made by a Seminole Indian in Southwest Florida. He has been addicted to bow hunting (especially Whitetail Deer Hunting Florida) and the great outdoors ever since, carrying stick and string from Africa to Alaska and back. Also, growing up on the Florida gulf coast line, he built his first primitive raft at age eight, and then went on to obtain his US Coast Guard Merchant Mariner credentials, and in addition to being a Florida hunting guide, has since cruised and fished the waters of Florida and the Bahamas for over 35 years.

After graduating from Rollins College in 1976, HR went to work in the computer industry, but always preferred the hunting in Florida woods and water, over hunting for bits and bytes. In 1992, HR was Founder and C.E.O. of PowerCerv Technologies, taking the software products and services company public on NASDAQ in 1996. HR was awarded the Entrepreneur of the Year Award by USA Today in 1996, and while most other software gurus were buying fast planes and fast cars, HR promptly purchased a faster bow, and the Florida hunting ranch land that RHR (one of the best hnting lodges in Florida) sits on today!

Throughout the 1980’s and 1990’s, HR was fortunate to have visited dozens of outfitters around the globe, learning the good, the bad, and the ugly of what separated a great Florida deer hunting  outfitter from a “nightmare” adventure. He saw plenty of both! Those experiences, as a BUYER of Florida hunting outfitting services, defined the Value Proposition of being a SELLER of Florida hunting outfitter services at Ross Hammock Ranch today, which today is recognized as one of the best hunting ranches in Florida. In short, RHR endeavors to fill all of the gaps and details that can frustrate a sportsman while on a trip with a Florida deer hunting outfitter.

So, in the late 1990’s, on the way home from an Alabama rut hunt, the decision to build and open Ross Hammock Ranch (licensed Florida hunting outfitter) was given birth. Since that time, a world class facility has emerged, and several thousand sportsmen and sportswomen have visited Ross Hammock Ranch (licensed Florida hunting preserve), usually along with their friends, family, and “huntin’ buddies” to hunt, fish, and enjoy the southern hospitality that it offers, including exotic hunts in Florida for axis deer hunting in Florida

HR has four children, who along with his beautiful wife Terra (whom some say is a better shot with a bow, but all say is a better angler) make their Florida hunting ranch a Ross family operation. The legacy of the best deer hunting in Florida with a Florida hunting guide known as one of the best Florida deer hunting outfitters, will continue.

In closing, you never know who is going to walk through the Florida hunting lodge door at RHR! It might be an American vet returning from tour of duty, loooking for whitetail deer hunting in Florida, it might be a country music artist or pro athlete looking for the best place to hunt hogs in Florida, or a retired cop or evangelist seeking a Florida exotic hunting ranch, a terminally ill youngster, or a industry pro staffer from one of the many companies that frequent RHR like Realtree, Mathews, Remington, Muzzy, Bowtech, Bear, Scentlok, Swarovski, Rage, Browning that wants hunting trips in Florida, etc. OR, it might be an exec from one of the supporting industry groups like SCI or NRA that also hunt RHR known for its’ axis deer hunts in Florida. But usually, its’ just every day folks, that like you, all enjoy a common passion for the great outdoors by hunting in Florida. We hope YOU will be walking through our doors (and woods) soon too! Where can I go hunting in Florida? The answer is simple – RHR.

Call 1-352-303-7909

Ross Hammock Ranch © | Advantage Media Partners